Caitlyn Nichols | SNHU

Our culture in a nutshell... Contemporary culture is much different and intertwined today compared to what our grandparents may have experienced. Once, it was a simpler time. There was no iPhone or Twitter to tweet instant messages on jokes you came up with on the fly. Still, they experienced cultural changes due to technology advancements in media. Even for them you can imaging how they adapted to the boom of movies and television drama on their boxed television sets or in movie theaters... In Erika Prijatelj's (2011) article, Modern Media Phenomenon , today's media culture can be defined as a spectacle, in which a spectacle is distinguished by a mesmerizing performance – with picturesque scenes and extraordinary events that attract attention (Prijatelj, 2011, 109). This phenomenon that shook society greatly influenced the thoughts and actions of an individual, giving way to the new concept of society and culture in whole. Media is our life. Let's tal...

Society expects a lot more to come out of mass media... As people change, so does technology. The same can be said if it were flipped the other way around. Mark Deuze (2011) brings light to this constant change, saying in his article Media Life, today's "liquid modern society is all about finding ways to deal with constant change(s), whether it is at home, at work or at play." In only a matter of a few decades with this continuous change in advance technology "keys areas of human existence have converged in and through our concurrent and continuous exposure to, use of and immersion in media, information and communication technologies" (Deuze, 2011, 137).  I find Deuze's word for society is an interesting concept. Liquid is meant to flow; this description would mean society flows as well. So when there is a sudden change in how we communicate, we simply go with the flow. Our deep emersion in media has lead us to create new habits, such as multitaskin...

It's time to board the social media train if you know what I mean... In the previous set of posts, I dived into the terminology of Communications. What makes Communication work? What process is used for two people to interact with one another? From there I discussed Communications used in the sense of print, video, radio, and media. We learned that over time with changes in our technology the Communications industry had to keep up with demands; the advances that came due in part to technology's transformation resulted in Journalists and writers to rethink their strategy and find a new approach to communicating to an audience. Thus, the advent of social media became the new hype train of generalized communication... Now, don't sit there and tell me you don't have at least ONE social media account. (Unless you are older folk who truly don't and yet somehow managed to find this blog...) I know for a fact I own at least...(actually thinking with numbers lik...

With these new changes happening in communication, writers had to develop new thinking in cross-media journalism, using technology as the new source for news delivery. In the previous post, we briefly talked about the new demands by audiences – they wanted their news delivery fast and convenient. Technology was a result, and audiences were heavily relying on media devices to gain information. To keep up with these new demands, journalists had to quickly shift into convergence journalism.  As described in Janet Kolodzy's (2013) book on cross-media storytelling, convergence journalism is proving news to people from anyplace, at anytime of day, and in any format by using all communication tools available (Kolodzy, 2013, 1). As the technology landscape was changing to this new format, journalists needed to find efficient methods for quick news delivery and consumption. The role of a journalist is to provide information to an audience. To do so, the mindset had to change from tr...

 Change is natural. As we continue to evolve as being, so does technology and communication.  Technology's adaptation in communication has helped folks communicate on various platforms. In a time when communication was done via pen and paper, written text has become digitized for purposes of communication beyond the norm. Text messaging is like a second language for tech savvy folks; with the creation of text slangs or abbreviations, a normal conversation can be carried out with a few swipes on a mobile keyboard. Slangs such as "BRB" or "TTYL" are easily comprehensible for us because we've adapted to this new form of communication. As our culture changes to these new norms from technology, so does the communication industry. Audiences these days are looking for more sophisticated and specific demands in news delivery; according to Janet Kolodzy (2013), this new demand is causing an explosion in the communications industry – the old fashion way of new...