Society expects a lot more to come out of mass media...
As people change, so does technology. The same can be said if it were flipped the other way around. Mark Deuze (2011) brings light to this constant change, saying in his article Media Life, today's "liquid modern society is all about finding ways to deal with constant change(s), whether it is at home, at work or at play." In only a matter of a few decades with this continuous change in advance technology "keys areas of human existence have converged in and through our concurrent and continuous exposure to, use of and immersion in media, information and communication technologies" (Deuze, 2011, 137).
I find Deuze's word for society is an interesting concept. Liquid is meant to flow; this description would mean society flows as well. So when there is a sudden change in how we communicate, we simply go with the flow. Our deep emersion in media has lead us to create new habits, such as multitasking. Deuze points this out from researches across the globe most of our time is spent using media, contributing to this multitasking habit between medias and other factors has become a "regular feature of everyday life" (137). As they continue to fill in the spaces of our lives like blocks, aspects of our lives (including public and private) becomes invisible and we end up being blind in what truly shapes up our lives (Deuze, 2011, 137).
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Mass media does have the potential power to shape sense of our reality. According to Deuze, consciousness tends to disappear as soon as we are engulf media and partake in the tools that makeup for our reading and writing capabilities. Media has also granted us the power to shape our lives and identities, given the assumption people produce themselves in media either in true form or hide their reality behind a mask. This is where the blurred boundary comes to play as Deuze explains when folks try to identify what is reality and what is fantasy when presented information (Deuze, 2011, 138).
Resources:
Deuze, M. (2011) Media Life. Media, Culture & Society, vol 33(1), 137-148. SAGE Publications. DOI: 10.1177/0163443710386518
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